On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

Document Type: Commentary

Author

Swiss Center for Affective Sciences, University of Geneva, Geneva, Switzerland

Abstract

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

Keywords

Main Subjects


"Watch the Video Summary"

 

  1. Eyal N. Nudging by shaming, shaming by nudging. Int J Health Policy Manag 3: 53–6; 2014. doi: 10.15171/ijhpm.2014.68
  2. Nussbaum M. Hiding from Humanity: Disgust, Shame, and the Law. Princeton, NJ/Oxford: Princeton University Press; 2004.
  3. Elison J, Harter S. Humiliation: Causes, Correlates and Consequences. In: Tracy JL, Robins RW, and Tangney JP, editors. The Self-Conscious Emotions. New York: The Guilford Press; 2007. p. 310-29.
  4. Deonna J, Rodogno R, Teroni F. In Defense of Shame: The Faces of an Emotion. Chapter 7 and 8. Oxford: Oxford University Press; 2012.
  5. Williams B. Shame and Necessity. Berkeley: University of California Press;  1993
  6. Wolheim R. On the Emotions. New Haven, Conn.: Yale University Press; 1999.
  7. Elster J. Alchemies of the Mind, Rationality and the Emotions. Cambridge: Cambridge University Press; 1999.
  8. Russell JA. A circumplex model of affect. J Pers Soc Psychol 1980; 39: 1161-78.
  9. Lewis M. Shame and Stigma. In: Gilbert P, Andrews B, editors. Shame: Interpersonal Behavior, Psychopathology and Culture. New York/Oxford: Oxford University Press; 1988. p. 126-40.
  10. Sabini J, Silver M. In Defence of Shame: Shame in the context of Guilt and Embarrassment. Journal for the Theory of Social Behavior 1997; 27: 1-15. doi: 10.1111/1468-5914.00023
  11. Becker G. Accounting for Tastes. Cambridge, MA: Harvard University Press; 1996.
  12. Robert F. Passions within Reason. New York: Norton; 1988.
  13. Sunstein CR, Thaler RH. Nudge: Improving Decisions About Health, Wealth, and Happiness.1st edition. New Haven, CT: Yale University Press; 2008. doi: 10.1007/s10602-008-9056-2
  14. Tangney JP, Wagner PE, Fletcher C, Gramzow R. Shamed into anger? The relation of shame and guilt to anger and self-reported aggression. J Pers Soc Psychol 1992;62: 669-75.
  15. Elster J. Sour Grapes. Cambridge: Cambridge University Press; 1993.
  16. Deonna J, Terroni F. The Emotions. A philosophical Introduction. London  and New York: Routledge; 2012.
  17. Gordon RM. The Structure of Emotions. Cambridge: Cambridge University Press; 1997.