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International Journal of Health Policy and Management
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Doran, E. (2016). Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”. International Journal of Health Policy and Management, 5(5), 333-335. doi: 10.15171/ijhpm.2016.20
Evan Doran. "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”". International Journal of Health Policy and Management, 5, 5, 2016, 333-335. doi: 10.15171/ijhpm.2016.20
Doran, E. (2016). 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”', International Journal of Health Policy and Management, 5(5), pp. 333-335. doi: 10.15171/ijhpm.2016.20
Doran, E. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”. International Journal of Health Policy and Management, 2016; 5(5): 333-335. doi: 10.15171/ijhpm.2016.20

Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”

Article 8, Volume 5, Issue 5, May 2016, Page 333-335  XML PDF (312 K)
Document Type: Commentary
DOI: 10.15171/ijhpm.2016.20
Author
Evan Doran
Centre for Clinical Epidemiology and Biostatistics, The University of Newcastle, Callaghan, NSW, Australia
Abstract
Hyosun Kim’s report “Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters”aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it.
Keywords
Direct-to-Consumer Advertising (DTCA); Prescription Drugs; Online Drug Promotion
Main Subjects
Health Policy
References
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