Toward Customized Care; Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare”

Document Type: Commentary

Author

Ecole des hautes études en santé publique (EHESP), Institut Gustave Roussy, Villejuif, France

Abstract

Patients want their personal needs to be taken into account. Accordingly, the management of care has long involved some degree of personalization. In recent times, patients’ wishes have become more pressing in a moving context. As the population ages, the number of patients requiring sophisticated combinations of longterm care is rising. Moreover, we are witnessing previously unvoiced demands, preferences and expectations (eg, demand for information about treatment, for care complying with religious practices, or for choice of appointment dates). In view of the escalating costs and the concerns about quality of care, the time has now come to rethink healthcare delivery. Part of this reorganization can be related to customization: what is needed is a customized business model that is effective and sustainable. Such business model exists in different service sectors, the customization being defined as the development of tailored services to meet consumers’ diverse and changing needs at near mass production prices. Therefore, its application to the healthcare sector needs to be seriously considered.

Keywords

Main Subjects


  1. Mannion R, and Exworthy M. (Re) making the procrustean bed? Standardization and customization as competing logics in healthcare.” Int J Health Policy Manag. 2017;6(6):301-304. doi: 10.15171/ijhpm.2017.35
  2. Pine JB. Mass Customization: The New Frontier in Business Competition. Boston: Harvard Business Review Press; 1993.
  3. Coulter A, Ellins J. Effectiveness of strategies for informing, educating, and involving patients. BMJ. 2007;335(7609):24-27. doi:10.1136/bmj.39246.581169.80
  4. Kimberly JR, De Pouvourville G, D'Aunno T. The Globalization of Managerial Innovation in Health Care. Cambridge, UK: Cambridge University Press; 2008.
  5. OECD. Health at a Glance 2015: OECD Indicators. Paris: OECD Publishing; 2015. doi:10.1787/health_glance-2015-en
  6. Minvielle E, Waelli M, Sicotte C, Kimberly JR. Managing customization in health care: a framework derived from the services sector literature. Health Policy. 2014;117(2):216-227. doi:10.1016/j.healthpol.2014.04.005
  7. Gerves-Pinquie C, Daumas-Yatim F, Lalloue B, et al. Impacts of a navigation program based on health information technology for patients receiving oral anticancer therapy: the CAPRI randomized controlled trial. BMC Health Serv Res. 2017;17:133. doi:10.1186/s12913-017-2066-x
  8. Züger G, Honegger F. Essential Requirements for the Parameterization of Food Waste in Hospitals. International Journal of Facility Management. 2014;5(2):111-120.
  9. Rathert C, Wyrwich MD, Boren SA. Patient-centered care and outcomes: a systematic review of the literature. Med Care Res Rev. 2013;70(4):351-379. doi:10.1177/1077558712465774