%0 Journal Article %T On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging” %J International Journal of Health Policy and Management %I Kerman University of Medical Sciences %Z 2322-5939 %A Tieffenbach, Emma %D 2014 %\ 12/01/2014 %V 3 %N 7 %P 409-411 %! On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging” %K Nudge %K Health %K Cost %K Shame %K Shaming %R 10.15171/ijhpm.2014.125 %X In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge. %U https://www.ijhpm.com/article_2923_c5434349d7d9eedf2a8674300923a7e2.pdf