TY - JOUR ID - 2923 TI - On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging” JO - International Journal of Health Policy and Management JA - IJHPM LA - en SN - AU - Tieffenbach, Emma AD - Swiss Center for Affective Sciences, University of Geneva, Geneva, Switzerland Y1 - 2014 PY - 2014 VL - 3 IS - 7 SP - 409 EP - 411 KW - Nudge KW - Health KW - Cost KW - Shame KW - Shaming DO - 10.15171/ijhpm.2014.125 N2 - In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge. UR - https://www.ijhpm.com/article_2923.html L1 - https://www.ijhpm.com/article_2923_c5434349d7d9eedf2a8674300923a7e2.pdf ER -