TY - JOUR ID - 3389 TI - Toward Customized Care; Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare” JO - International Journal of Health Policy and Management JA - IJHPM LA - en SN - AU - Minvielle, Etienne AD - Ecole des hautes études en santé publique (EHESP), Institut Gustave Roussy, Villejuif, France Y1 - 2018 PY - 2018 VL - 7 IS - 3 SP - 272 EP - 274 KW - Customization KW - Personalization KW - Care KW - Healthcare Delivery DO - 10.15171/ijhpm.2017.84 N2 - Patients want their personal needs to be taken into account. Accordingly, the management of care has long involved some degree of personalization. In recent times, patients’ wishes have become more pressing in a moving context. As the population ages, the number of patients requiring sophisticated combinations of longterm care is rising. Moreover, we are witnessing previously unvoiced demands, preferences and expectations (eg, demand for information about treatment, for care complying with religious practices, or for choice of appointment dates). In view of the escalating costs and the concerns about quality of care, the time has now come to rethink healthcare delivery. Part of this reorganization can be related to customization: what is needed is a customized business model that is effective and sustainable. Such business model exists in different service sectors, the customization being defined as the development of tailored services to meet consumers’ diverse and changing needs at near mass production prices. Therefore, its application to the healthcare sector needs to be seriously considered. UR - https://www.ijhpm.com/article_3389.html L1 - https://www.ijhpm.com/article_3389_1ec958d247c3409627966da180d12bfc.pdf ER -