Kerman University of Medical Sciences International Journal of Health Policy and Management 2322-5939 7 6 2018 06 01 Researching the Co-Existence and Continuity of Standardization and Customization in Healthcare: A Response to Recent Commentaries 572 573 3457 10.15171/ijhpm.2018.07 EN Russell Mannion Health Services Management Centre, University of Birmingham, Birmingham, UK Mark Exworthy Health Services Management Centre, University of Birmingham, Birmingham, UK Journal Article 2018 01 10 Standardization Customization Personalization Competing Logics https://www.ijhpm.com/article_3457_76deb3a5f1d3278aab4c62eeeff21f1e.pdf