Kerman University of Medical Sciences International Journal of Health Policy and Management 2322-5939 11 12 2022 12 01 Beyond Organisational Borders: The Soft Power of Innovation in the Health Sector; Comment on “What Managers Find Important for Implementation of Innovations in the Healthcare Sector – Practice Through Six Management Perspectives” 3125 3128 4288 10.34172/ijhpm.2022.7270 EN Cátia Miriam Costa Instituto Universitário de Lisboa (ISCTE-IUL), Centro de Estudos Internacionais, Lisbon, Portugal 0000-0002-7666-5661 Journal Article 2022 03 21 <span class="fontstyle0">Health is not just a physiological state, it is also a relational phenomenon. This means health is a collective challenge, often a cross-border one. Diplomacy in the health sector has progressively received more attention from formal actors (national states, international organisations, etc) but after the coronavirus disease 2019 (COVID-19) challenge, this attention became a global emergency mobilising an expansive set of knowledge-seeking players (industry, research networks, civil society, etc). This paper comments on and leverages the contribution by Palm and Feschier on innovation management at the organisational level to address a complementary dimension: the internationalization process, and the need for a particular set of skills and routines to make innovations travel through different markets and regulatory contexts. Our argument is that marketing (knowing about customers) and diplomacy (understanding framing institutions) constitute a set of dynamic capabilities (soft power) that are critical for the effective internationalization of innovation.</span> https://www.ijhpm.com/article_4288_4092c80769c3ea1800af467b5eb1502b.pdf