Kerman University of Medical Sciences International Journal of Health Policy and Management 2322-5939 12 Issue 1 2023 12 01 Ensuring Global Health Equity in a Post-Pandemic Economy: Words Count!; Comment on “Ensuring Global Health Equity in a Post-pandemic Economy” 1 3 4473 10.34172/ijhpm.2023.7794 EN Mariska Meurs Wemos, Amsterdam, The Netherlands Myria Koutsoumpa Wemos, Amsterdam, The Netherlands Valeria Huisman Wemos, Amsterdam, The Netherlands Journal Article 2022 11 01 <span class="fontstyle0">The authors wholeheartedly agree with Labonté: global health equity needs radical changes in economic thinking and policies, including degrowth and reducing consumption in parts of the world. But to mobilize sufficient people for radical change, reducing overconsumption and for degrowth, we may need to stop calling it that. Language is important and using the same frames and words as our opponents do can be counterproductive. Global health advocates need to be strategic about framing, use hope-based communication and develop attractive and convincing narratives. By doing so, hopefully we can bring these messages across to larger groups of people and increase the push for social change.</span> Post-Pandemic Economy Health Equity Green Recovery Degrowth Hope-Based Communication https://www.ijhpm.com/article_4473_f11c67774d9272b33e5eff92d2d96d6a.pdf