The Public Health Perils of Search Engine Marketing: Insights for Research and Regulation

Document Type : Viewpoint

Authors

1 Health Law Institute, Faculty of Law, University of Alberta, Edmonton, AB, Canada

2 Faculty of Health Sciences, University of Ottawa, Ottawa, ON, Canada

Keywords


 Introduction

 

As the world moves increasingly online, media and technology companies’ power to influence grows exponentially. So too does the power of companies that can effectively navigate and manipulate the structures governing internet activity. Learning how media elements like sponsored ads in Google search results can be manipulated for commercial gains and power of influence is valuable to understanding how health science information circulates online and what impacts result from such activity.  ...(Read more...)

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  • Received Date: 24 April 2025
  • Revised Date: 12 August 2025
  • Accepted Date: 13 September 2025
  • First Published Date: 14 September 2025
  • Published Date: 01 December 2025