International Journal of Health Policy and Management

International Journal of Health Policy and Management

The Public Health Perils of Search Engine Marketing: Insights for Research and Regulation

Document Type : Viewpoint

Authors
Alessandro R. Marcon 1
Marco Zenone 1, 2
1 Health Law Institute, Faculty of Law, University of Alberta, Edmonton, AB, Canada
2 Faculty of Health Sciences, University of Ottawa, Ottawa, ON, Canada
10.34172/ijhpm.9180
Keywords
Marketing
Public Health
Commercial Determinants of Health
Search Engines
Regulation

 Introduction

 

As the world moves increasingly online, media and technology companies’ power to influence grows exponentially. So too does the power of companies that can effectively navigate and manipulate the structures governing internet activity. Learning how media elements like sponsored ads in Google search results can be manipulated for commercial gains and power of influence is valuable to understanding how health science information circulates online and what impacts result from such activity.  ...(Read more...)

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International Journal of Health Policy and Management
Volume 14, Issue 1
2025
Pages 1-4

  • Received Date 24 April 2025
  • Revised Date 12 August 2025
  • Accepted Date 13 September 2025
  • First Published Date 14 September 2025
  • Published Date 01 December 2025