In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates” (1).
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Eyal, N. (2014). Nudging by Shaming, Shaming by Nudging. International Journal of Health Policy and Management, 3(2), 53-56. doi: 10.15171/ijhpm.2014.68
MLA
Nir Eyal. "Nudging by Shaming, Shaming by Nudging". International Journal of Health Policy and Management, 3, 2, 2014, 53-56. doi: 10.15171/ijhpm.2014.68
HARVARD
Eyal, N. (2014). 'Nudging by Shaming, Shaming by Nudging', International Journal of Health Policy and Management, 3(2), pp. 53-56. doi: 10.15171/ijhpm.2014.68
VANCOUVER
Eyal, N. Nudging by Shaming, Shaming by Nudging. International Journal of Health Policy and Management, 2014; 3(2): 53-56. doi: 10.15171/ijhpm.2014.68