Corporate Harm Minimisation: Promises and Perils; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019”

Document Type : Commentary

Author

Melbourne School of Population and Global Health, University of Melbourne, Melbourne, VIC, Australia

Abstract

Taxes on sugary drinks are often used to encourage companies to reformulate their products to reduce the sugar content. This comment discusses how product reformulation can strengthen the market and political power of the food industry, and questions whether these political risks outweigh the public health benefits. It proposes the term ‘corporate harm minimisation’ to describe the strategic adaptation of a public health harm reduction strategy to align with company or industry goals. It concludes by reflecting on the other ways that corporations influence health beyond the production and marketing of ‘unhealthy commodities,’ and why public health actors must explore other strategies to challenge powerful corporations.

Keywords


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Articles in Press, Corrected Proof
Available Online from 07 December 2022
  • Receive Date: 25 August 2022
  • Revise Date: 05 December 2022
  • Accept Date: 06 December 2022
  • First Publish Date: 07 December 2022