On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

Document Type : Commentary


Swiss Center for Affective Sciences, University of Geneva, Geneva, Switzerland


In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.




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Main Subjects




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